Tag: marketing

Portraits of People Seeing Their Younger Self in a Mirror

 

Tom Hussey is an award-winning lifestyle advertising photographer based in Dallas, Texas. In a series entitled Reflections, Hussey shows a series of elderly people looking in a mirror at their younger self.

According to an interview with PetaPixel, the idea first struck when Hussey was talking to a WWII veteran named Gardner. On the cusp of his 80th birthday, Gardner opined that he still felt like a young man.

The conversation would inspire Hussey to photograph Gardner looking into a bathroom mirror with a reflection of his younger self looking back at him. The resulting image was used in his portfolio and years later was picked up by Novartis as the concept for an advertising campaign for their Alzheimer’s drug.

The resulting campaign was posted by Hussey to Behance back in 2009. Since then it has been the third most ‘appreciated’ project on the entire website, with nearly 71,000 ‘likes’ and 1.535 million views.

Be sure to check out more of Tom’s amazing work at the online links below.

[Behance via PetaPixel]

 

TOM HUSSEY
Website | Blog | Facebook | Twitter | Behance

 

 

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younger self reflected in mirror reflection tom hussey (3)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

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younger self reflected in mirror reflection tom hussey (4)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

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younger self reflected in mirror reflection tom hussey (6)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

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younger self reflected in mirror reflection tom hussey (5)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

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younger self reflected in mirror reflection tom hussey (1)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

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younger self reflected in mirror reflection tom hussey (8)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

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younger self reflected in mirror reflection tom hussey (7)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

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younger self reflected in mirror reflection tom hussey (2)

Photograph by Tom Hussey
Website | Blog | Facebook | Twitter | Behance

 

 

See more at TOMHUSSEY.com

 

 

 

 

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Historic Moments Blended Into Present Day Situations

 

Seth Taras is an award-winning artist and photographer from the United States. Back in 2004, Taras created a campaign for the History Channel entitled, Know Where You Stand.

The campaign blends historic moments into present day situations. From the famous photo of Hitler at the Eiffel Tower to the Hindenburg disaster. The campaign was wildly successful, translated into 30 different languages and published in 130 countries. It even earned Taras the highly coveted Cannes Lions that year, which is the advertising industry equivalent to the Academy Awards.

To see more of Seth Tara’s artwork and photography, be sure to check out his official blog at: sethtaras.wordpress.com

[via PetaPixel]

 

Lakehurst, New Jersey, USA 1937/2004

blending historic moments into present day photos and locations seth taras history channel know where you stand hindenburg crash

Blending and Present Day Photograph by Seth Taras

 

 

Saint-Laurent-sur-Mec, Normandy, France 1944/2004

blending historic moments into present day photos and locations seth taras history channel know where you stand dday normany wwii

Blending and Present Day Photograph by Seth Taras

 

 

On the Strasse des siebzehnten Juni, Berlin 1989/2004

blending historic moments into present day photos and locations seth taras history channel know where you stand berlin wall

Blending and Present Day Photograph by Seth Taras

 

 

The terrace of the Palais de Chaillot, Paris, 1940/2004

blending historic moments into present day photos and locations seth taras history channel know where you stand hitler eiffel tower

Blending and Present Day Photograph by Seth Taras

 

 

seth-taras_history_know_hindenburg1

 

 

 

 

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Picture of the Day: Calibrating a Digital Billboard

 

CALIBRATING A DIGITAL BILLBOARD

 

calibrating-a-digital-billboard

Photograph by fungiside on Reddit

 

What seems like a bad (or awesome) acid trip is actually a calibration test for a digital billboard. The video (although it appears as an image here) is a test to make sure all of the individual panels are working together to make one complete picture. And actually, if you look about a quarter of the way up from the bottom, you will notice a horizontal line going all the way across and breaking the pattern. This is what they are looking for when doing a test like this.

For everyone else passing by, this calibration test is likely to be much more interesting than the advertisement that will eventually occupy the space!

 

 

 

 

What if Superheroes were Sponsored?

 

Roberto Vergati Santos is an artist and designer from Italy. In his series Sponsored Heroes, Santos imagines a scenario where the world’s best known brands sponsor the most popular superheroes.

Brands already pay for endorsements from athletes, musicians and actors and there’s no questioning the star power of superheroes! While Bruce Wayne and Tony Starks don’t really need the money, some others may be forced to bow to corporate sponsors to pursue their passion for saving the planet.

All credit goes to the original artists who provided the source inspiration for the series: Admira Wijaya, Jim Lee, David Finch, Alex Ross, Derek Laufman, Ryan Meinerding, Alex Maleev, Gabriele Dell’Otto, Carlo Pagulayan, Jorge Pepelife, Adi Granov, Phil Noto. Not all of the artists’ work appears in the selection below. Be sure to check out the entire series on Behance.

 

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sponsored superheroes branded roberto vergati santos (12)

 

 

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sponsored superheroes branded roberto vergati santos (9)

 

 

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sponsored superheroes branded roberto vergati santos (13)

 

 

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sponsored superheroes branded roberto vergati santos (10)

 

 

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sponsored superheroes branded roberto vergati santos (4)

 

 

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sponsored superheroes branded roberto vergati santos (7)

 

 

 

 

 

 

 

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Four Iconic Photos Turned Into ‘Selfies’

 

If you’re a part of any major social network you’ve undoubtedly come across a selfie; an arm’s length self-portrait that has become ubiquitous in the smart phone era (much like its predecessor, the mirror shot self-portrait).

In a recent print campaign for South-African based newspaper, Cape Times, advertising agency Lowe Cape Town imagined what some of history’s most famous photos would look like as self-portraits. The tagline for the campaign is: “You can’t get any closer to the news. Know all about it”

Campiang Credits
Advertising Agency: Lowe Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriters: Natalie Rose, Melanie Horenz
Agency Producer: Tenille Abrahams
Photographer: David Prior

[via Ads of the World]

 

1. V-J Day in Times Square

iconic famous photos turned into selfies self portraits v-j day in times square

Campaign by Lowe Cape Town

 

 

2. Winston Churchill

iconic famous photos turned into selfies self portraits winston churchill (1)

Campaign by Lowe Cape Town

 

 

3. Desmond Tutu

iconic famous photos turned into selfies self portraits desmond tutu

Campaign by Lowe Cape Town

 

 

4. Prince William and Kate

iconic famous photos turned into selfies self portraits winston churchill prince william and kate wedding

Campaign by Lowe Cape Town

 

 

 

 

 

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25 Billboards with Fascinating Science Facts

 

Located in Vancouver, British Columbia, Canada, Science World is a not-for-profit organization/facility dedicated spreading the awe and wonder of science for kids and adults alike.

In collaboration with their long-term advertising agency partners Rethink, Science World are well known in Canada for their award-winning outdoor and ambient media campaigns. From billboards and bus shelters to guerilla ad placements, Science World campaigns are popular in Vancouver for their quirky facts and unique presentation.

Below you will find a collection of my personal favourites (in no particular order). Enjoy!
 
[Sources: Science World, Ads of the World, Reddit, BuzzFeed]

 

 

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Brandalism Project Subverts Billboards Across the UK [25 pics]

 

 

 

Over a five day stretch, the Brandalism project saw 25 artists from 8 countries come together for the biggest subvertising campaign in UK history. Manchester, Birmingham, Leeds, Bristol and London all saw billboard spaces co-opted by these street artists.

The term brandalism was first coined by writer Sean Tejaratchi and would be later popularised by Banksy. The initiative covers a gamut of artists from diverse disciplines such as: street art, graffiti, political art, culture jamming, photo montages and illustrations.

The main site where you can see all of the artwork, thoughts, themes and reasons for this initiative is at: http://brandalism.org.uk

The gallery is still being updated, but it’s interesting to hear why some of these artists feel so strongly against the advertising industry. You can get a taste of some of their thoughts here.

For now, please enjoy the gallery below, as it’s quite likely many of the pieces have already been taken down or covered up.

 

 

 

1. Bill Posters in Manchester

 

 

 

 

2. I-Lib in Manchester

 

 

 

 

3. Paul Insect in Leeds

 

 

 

 

4. Ron English in Manchester

 

 

 

 

5. Infected By Design in Leeds

 

 

 

 

6. KennardPhillips in London

 

 

 

 

7. Space Hijackers in London

 

 

 

 

8. Cleon Patterson in Birmingham

 

 

 

 

9. Shift//Delete in Manchester

 

 

 

 

10. Robert Montgomery in Bristol

 

 

 

 

11. Paul Insect in Manchester

 

 

 

 

12. Ghost Patrol in Manchester

 

 

 

 

13. Broken Fingaz in West London

 

 

 

 

14. Shift//Delete in Manchester

 

 

 

 

15. Dan Birkbeck in Leeds

 

 

 

 

16. Polyp in Birmingham

 

 

 

 

17. Eyesaw in Bristol

 

 

 

 

18. Leo Murray in London

 

 

 

 

19. Bill Posters in Birmingham

 

 

 

 

20. Polyp in Manchester

 

 

 

 

21. Robert Montgomery in Bristol

 

 

 

 

22. Paul Insect in London

 

 

 

 

23. Polyp in London

 

 

 

 

24. Ron English in Bristol

 

 

 

 

25. Hannah Adamaszek in Bristol

 

 

 

 

 

 

 

 

 

 

 

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50 Really Creative Billboards

 

Last week’s post on creative floor stcikers was well received, so I thought I’d do a follow-up post on really funny and creative billboards. I spent last night going through hundreds of examples and there’s a ton of really impressive work! As a former ad agency employee, I always have fun doing these kind of compilation posts. Here are 50 clever, funny and creative billboards for your enjoyment and inspiration.

For a really great archive and resource of advertisements (of all mediums), I highly recommend Ads of the World. They do a fantastic job of cataloguing ads and are a great source for inspiration.

 

 

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beer billboard using light to create shadow of person reaching for a beer

 

 

 

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billboard of person ripping up actual billboard with teeth to promote toothpaste

 

 

 

3.

 

lego billboards made from actual lego pieces add creativity to landscape

Made from actual LEGO pieces!

 

 

 

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hand coming out of billboard to grab heineken bottle

 

 

 

5.

 

economist billboard with lightbulb that lights up when you walk past

 

 

 

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billboard for magic show with top hat and birds coming out of it

There is birdseed in the top hat so it looks like birds are flying out of it!

 

 

 

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snowborder doing big air grab off billboard

 

 

 

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billboard with painter painting the sky

 

 

 

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mars billboard tongue stuck to mars bar on a second billboard

 

 

 

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the dark knight billboard

 

 

 

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hot wheels billboard adds loop to highway

 

 

 

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green billboard with plants to suck up carbon coca cola

 

 

 

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billboard for razors showing grass cut leading up to billboard and giant razor

 

 

 

14.

 

anti-billboard promoting clean space and air

Anti-billboard by Lead Pencil Studio and funded by the U.S. GSA. More info here

 

 

 

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creative billboard for people who stutter

 

 

 

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billboard that shows tires smoking doing a burnout

 

 

 

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american psycho business card billboard

 

 

 

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billboard that only uses a small portion of the space to promote water conservation

 

 

 

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mini car billboard for xenon lights shining into sky

 

 

 

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billboard looks like pantone chip card of blue sky behind

 

 

 

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bmw audi billboard war in los angeles

 

 

 

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tylenol billboard with headache using big boulder

 

 

 

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cnn billboard showing theres more to a story

billboard showing there is always more to a story

 

 

 

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billboard with large slingshot telling backseat passengers to buckle up

 

 

 

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billboard shows interrogation using billboards own light

 

 

 

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coca cola billboard shows apartments with straws into large coke bottle

 

 

 

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hangman puzzle drink or drive but only do one of them last two letters of each work blank

 

 

 

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cutout of hair on billboard to show different dyes as daylight changes throughout day

 

 

 

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billboard showing off strength of tape using mock tape to hold up billboard

 

 

 

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billboard against tailgating shows crumpled truck accident

 

 

 

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billboard swing with protractor to teach kids about angles

 

 

 

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adidas oliver kahn billboard

 

 

 

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billboard that makes you look like you have an afro

 

 

 

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billboard for apple ipod

 

 

 

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billboard showing hose knotted to conserve water

 

 

 

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star wars episode three billboard with lightsabres

 

 

 

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billboard with solar panels

 

 

 

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billboard of people taking pictures and flashes paparazzi

 

 

 

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mcdonalds billboard like sundial shows different food for different time of day

 

 

 

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ponds billboard shows woman hiding face with part of billboard because of pimples

 

 

 

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billboard for bubble gum shows gum all over trees from big bubble

 

 

 

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billboard made from pencils

 

 

 

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billboard wars stella chalice

 

 

 

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funny billboard says different message if you just read the words in big font but there is small print too

 

 

 

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ad shows silhouette of person alien creepy behind foggy glass

 

 

 

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adidas billboard with plants growing on it

 

 

 

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mcdonalds billboard shows fries box with lights shining upwards like french fries

 

 

 

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tropicana ad lit up by actual oranges

Billboard is actually lit up using real oranges inside the billboard

 

 

 

 

 

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25 Really Creative Floor Sticker Ads

 

Below you will find a collection of creative, provocative and sometimes funny floor sticker ads that caught our eye. It’s fascinating to see the ideas ad agencies can come up with when they are not constrained by the restrictive borders of a magazine or billboard. If you know of any other really creative sidewalk, elevator or floor ads that we missed, please let us know in the comments! If there’s enough maybe a follow-up post will be in order 🙂

 

 

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aerial overhead shot of floor sticker ad with a giant dog that makes people look like fleas and ticks

 

 

 

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floor sticker decal on subway makes it look like a sandy beach with footprints and waves

 

 

 

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sticker on elevator floor shows elevator shaft

 

 

 

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floor stickers look like ground on one side landmine on the other awareness campaign by unicef

 

 

 

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ikea stair sticker ad shoes each stair as a drawer filled with clothes

 

 

 

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mr clean crosswalk sticker shows one strip really clean compared to others

 

 

 

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lines for parking spaces in seemingly impossible places except for a jeep suv

 

 

 

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coffee cup sticker placed over steaming manhole to make it look like fresh cup of coffee

 

 

 

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basketball court sticker placed around garbage cans to make throwing out litter a game

 

 

 

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creative floor sticker ad makes it look like an empty pool for skateboarding

 

 

 

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staircase sticker wrap makes it look like you are climbing a mountain

 

 

 

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sidewalk sticker looks like dog food bowl for pedigree ad

 

 

 

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floor sticker of skis turns bench into chair lift

 

 

 

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roll of track tape for hot wheels turns any surface into a racetrack

 

 

 

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each step looks like spine of famous book using vinyl sticker

 

 

 

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sticker looks like an old man has fallen down for promotion of learning first aid

 

 

 

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floor sticker of panda bear that slowly looks like behind a cage as people walk over it

 

 

 

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sidewalk stickers look like puddle reflections for greenpeace ads

 

 

 

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diving board sticker for pirates of the caribbean looks like you are walking the plank

 

 

 

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crosswalk section made to look like a barcode to promote a shopping mall

 

 

 

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sidewalk sticker shows stump of tree to make it look like it was cut down

 

 

 

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skydiving elevator ad makes it seem like you are looking down on the city from a plane

 

 

 

23.

 

sidewalk sticker looks like a person is inside a manhole looking up at you in despair

 

 

 

24.

 

outdoor ad looks like giant bucket of paint spilled onto parking lot ground and made a mess

 

 

 

25.

 

ceiling sticker for alice in wonderland shows alice peering in down the rabbit hole

 

 

 

 

 

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Anonymous Street Artist Adds Photoshop Toolbar to H&M Billboards

 

 

Last week an unknown street artist pasted Photoshop toolbars to several H&M billboards in Hamburg, Germany. The humourous adbust was spotted by blogger I’m Not Alex Bogusky on Tumblr. The ads in question show bikini-clad Brazilian model Isabeli Fontana, who is no doubt beautiful but certainly not this bronze…

But everyone knows photos (especially for the fashion and beauty industry) are touched up and manipulated don’t they? Regardless, it’s worth a chuckle and it’s interesting to see the ascent of Photoshop which is synonymous with digital editing and photo manipulation.

 

 

 

 

 

 

 

 

 

 

 

 

 

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